Founded and ran Interacta (the Interactive Motion Picture Corporation) with 12 employees (rising to over 30 when filming). We produced interactive online entertainments with Simon Beaufoy (Slumdog Millionaire, The Full Monty) as creative director. Running Time was the world’s first interactive movie and was nominated for a BAFTA award (interactive). As well as Running Time, produced the film Get a Life, Harry and was responsible for the comedy video website Impzone. Also produced Love, Life 7 Email, an early interactive email drama for handbag.com.